In a large bowl, mix warm milk and yeast; let sit for 5 minutes until frothy. In another bowl, whisk together flour, sugar, and salt. Gradually add the yeast mixture and melted butter to form a soft dough.

Knead on a floured surface for about 5 minutes until smooth. Place in an oiled bowl, cover, and let rise in a warm spot for approximately 1 hour or until doubled in size.

Roll out the dough into a rectangle about half an inch thick. Brush with melted butter, sprinkle with cinnamon-sugar mixture and chopped strawberries. Roll tightly into a log shape.

Slice into 12 equal pieces and place cut-side up in a greased baking dish. Cover and let rise for another 30 minutes while preheating your oven to 375°F (190°C).

Bake for about 25 minutes until golden brown. Let cool slightly before drizzling with icing if desired.